Brazilian straightening is known for its ability to smooth hair while deeply repairing it. Thanks to its keratin-enriched formula, this treatment leaves hair smooth, shiny, and frizz-free, while strengthening the hair fiber. Let's discover the many benefits of this essential treatment.
What is Brazilian straightening? 🤔
Brazilian straightening is a keratin-based hair treatment that aims to smooth hair while simultaneously repairing it. Unlike chemical straightening treatments, it does not permanently alter the hair's internal structure. This treatment is particularly popular for its ability to tame unruly hair, reduce frizz, and add shine and softness to the hair.
The process involves applying a keratin solution to the hair and then straightening it with a flat iron to seal the keratin into the hair fiber. The result is smooth, shiny, and manageable hair that lasts for several months.
What are the benefits of Brazilian straightening ? 🌟
Brazilian straightening is much more than just a simple aesthetic gesture: it acts as a true care ritual capable of visibly transforming the quality of the hair. Its effectiveness is based on keratin , a protein naturally present in the hair fiber, but often depleted by coloring, heat or pollution. By restoring this fundamental component, this treatment offers the hair immediate regeneration.
Reduced frizz
Frizz is often a sign of porous or damaged hair, where the scales can no longer stay closed. As a result, humidity penetrates, the strands swell and lose their shape. Brazilian straightening smooths the cuticles and forms a protective barrier around the hair. From the first application, the hair regains a uniform , suppler, and more disciplined surface .
This benefit is particularly visible in humid weather or after physical activity: the hair remains stable, without the need for constant touch-ups. To maintain this effect, we recommend the daily application of an anti-frizz product , which acts as an invisible shield against external aggressions.
Shine and softness
Damaged hair is often dull, rough to the touch, and difficult to detangle. Thanks to its high keratin content, Brazilian straightening recreates a mirror effect on the surface of the fiber. The result: increased shine and a silky feel , without greasing or weighing it down.
This treatment also helps smooth out styling. No more knots that are impossible to detangle in the morning. Hair glides smoothly under your fingers and shapes effortlessly. It's a great ally for those looking for a polished look without spending hours in front of the mirror. To accentuate this "silky hair" effect, apply a nourishing hair oil once a week , as a finishing touch or as an overnight treatment.
Deep repair
The keratin applied during the treatment acts as a filler for micro-cracks present in the hair fiber. It restores the hair's internal cohesion, strength, and flexibility. This treatment is particularly recommended for hair that has undergone heavy techniques (bleaching, highlights, successive balayages).
Very fine or brittle hair, often overlooked in traditional straightening protocols, finds a suitable solution here. The fiber is strengthened without being stiffened . It is essential to choose a formaldehyde-free straightening formula, like the one offered in Myriam K's partner salons, to avoid any damage to the scalp.
To support this restorative action on a daily basis, the use of a hair repair serum is recommended. It acts like an invisible bandage, while maintaining the hair's lightness.
How long do the results of a Brazilian straightening treatment last? ⏰
The longevity of a Brazilian straightening treatment depends on several factors: the frequency of washing, the quality of the products used, and the respect of the application times. In general, the results last between 12 and 24 weeks . To find out everything about how long a Brazilian straightening treatment lasts , discover our complete guide which details all the factors influencing the hold.
To maintain these benefits, use a sulfate-free shampoo from the first post-salon wash. Hair repair shampoo is ideal: it gently cleanses without compromising the hold of the treatment.
Professionals may also recommend a keratin booster to be applied every two to three weeks at home to reactivate the effects of the initial treatment. This simple step extends the duration of the smoothing effect while providing intense nourishment.
Find all our practical advice for make your straightening last and prolong the effect of your hair treatment .
Brazilian straightening: For which hair types? 🧬
Brazilian straightening is suitable for a wide variety of hair textures. It offers a gentle yet effective solution without altering the hair's natural structure. It is precisely this flexibility of application that makes it a universal treatment.
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Fine hair : Often prone to lack of volume and breakage, it benefits from the keratin contained in the treatment. This strengthens the hair fiber without weighing it down. The result: smooth, supple, and more resilient hair every day.
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Thick or voluminous hair : straightening makes styling easier, significantly reduces blow-drying time, and helps control swelling that is often uncontrollable in humid weather.
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Curly to kinky hair : It softens the curl, reduces frizz, and maintains beautiful definition if the protocol is adapted. Ideally, it should be combined with a restorative care routine like the hair repair mask to prolong the effects while keeping hair toned.
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Colored or sensitized hair : this treatment repairs hair fibers damaged by chemical treatments. Keratin fills in gaps, adds shine and softness, while protecting the color.
Brazilian straightening can therefore be offered in salons to clients who want to tame their lengths, as well as to those who want to space out blow-drying, or simply enhance the natural shine of their hair. It is not just about straightening, but about providing a professional care routine , adaptable to each specific need.
What maintenance is required after a Brazilian straightening treatment ? 🛡️
The longevity of Brazilian straightening depends largely on the care provided in the weeks following the procedure. The right care can help maintain smooth, supple, and shiny fibers for up to six months.
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Choose a sulfate-free , gentle, and moisturizing shampoo, like those in the range of shampoos . Sulfates tend to open the hair scales and remove keratin more quickly.
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Complete your routine with a moisturizing hair mask once or twice a week. It strengthens the hair's protective barrier and prolongs the benefits of the treatment.
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Protect your hair from humidity and chlorine : After straightening, avoid swimming pools and the sea without proper hair protection. Salt or chlorinated water can damage the treatment's effects.
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Avoid washing too frequently : limit yourself to two or three washes per week. Use a hair serum in between to add shine without weighing it down.
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Use a satin pillowcase : this small gesture limits nighttime friction, prevents frizz when you wake up and protects your hair from breakage.
Proper maintenance doesn't require completely changing your hair routine, but rather carefully choosing products that are compatible and respectful of your hair fiber . Brazilian straightening isn't a one-time treatment; it's a gateway to a gentler, more expert hair routine.
Brazilian straightening combines care and discipline without altering the hair's natural properties. It leaves hair smooth, soft, and strengthened, suitable for all textures. To prolong its effects, combine it with a hydrating hair mask and gummies. vitamins for hair for a complete and lasting routine.
FAQ about Brazilian straightening
What are the benefits of Brazilian straightening?
Brazilian straightening reduces frizz, makes styling easier, and provides a long-lasting, smooth effect. It coats the hair fiber and leaves hair shiny and supple.
Does Brazilian straightening damage hair?
If it is well formulated and applied correctly, it does not damage them. Our Brazilian straightening kit , without formaldehyde, is enriched with vegetable keratin to respect the nature of the hair.
How long does a Brazilian straightening treatment last?
The average duration is 3 to 4 months. It depends on the frequency of washing and the products used afterwards.
Who is Brazilian straightening for?
It is suitable for all hair types, including curly, wavy, or unmanageable hair. It is particularly appreciated for its natural finish.
