The world of sustainability is complex, but we have a clear goal: to protect the future of our planet while caring for hair.
We care deeply about our communities, our customers, and the Earth, and our mission is to create beautiful, natural hair without harming the environment.
With vegan, cruelty-free ingredients, we develop effective haircare formulas that are mindful of the planet. We prioritize post-consumer recycled (PCR) plastic over virgin materials to create 100 percent recyclable bottles, helping reduce our environmental impact.
But this is just the beginning. We are constantly striving to improve. Guided by a conscious and thoughtful approach, we are committed to making sustainable choices in everything we do, with a mission to give back to the planet and to those who need it most.